Investing and Global Finance News

Category Archives: Entrepreneurs

What Small Business Owners Can Do Right Now

Building and sustaining a small business is no easy task. Marketing, developing, and producing products or services demand high levels of attention and involvement. This digital marketing checklist lays out simple and effective tips for businesses of any size.

Your brand’s identity is critical for marketing purposes, digital or otherwise. Articulate what makes your business special and project those qualities into all aspects of your company. The name, logo, font, pictures, social media presence, etc. should all channel these values.

digital marketing checklist

In today’s digital environment, a good website—with both desktop and mobile compatibility- is a must for any business. It is often the first point of contact for any customer and should be as presentable and professional as the rest of your company. Make sure to optimize your website for search so that you reach the clientele you want. Once your website is up and running, work to ensure that your customer service interactions are exemplary at all times. Your interactions with clients must be quick and courteous. Express appreciation for their patronage and set reasonable expectations for resolving any issues.

Even if you do not have a social media footprint for yourself, your business needs one. It is a great way to gain visibility for your business, generate traffic to your site, and build a community around your services.

digital marketing checklist

Adapt your tactics for each social media platform and generate unique content suited to the audience and “vibe.” Blogging is another great way to highlight your business and your personal flare. It is a prime SEO venue that you can control for keywords and links, further enhancing traffic to your site.

Remember, you may have the greatest business idea or product concept in the industry, but none of it will matter if nobody knows about it. Review and implement these ideas and checklist so that your business can thrive now and in the future.

Virtual is the In-Person of 2021

Most in-person marketing events and conferences are pivoting to virtual gatherings as professionals continue to seek to expand their network, grow their business, and up their game. Digital marketing conferences, enable the most innovative, creative, and imaginative marketing minds to come together. When considering hosting a virtual event, it is important to remember that a… Continue Reading

Funding Boost for NY Security Company

The New York City-based, BigID, a privacy and protection technology company, has raised $70 million in Series D funding. Salesforce Ventures and Tiger Global lead the investing this cycle. Longstanding supporters of BigID, Bessemer Venture Partners, Scale Venture Partners, and Boldstart Ventures put forth additional funding. Series A funding in January 2018 yielded $14 million… Continue Reading

A Struggling New York City Café and Theater Get Help from Famous Friends

The West Bank Cafe is a New York City staple, particularly in the tight-knit performing arts community. It is in the Café’s basement theatre, known as the Laurie Beechman Theater, where the first “Sunday in the Park With George” rehearsals were held and Joan Rivers did her last standup routine. But the once-bustling eatery and… Continue Reading

Plexi-Craft: A New York Business in Demand

Plexi-Craft used to be a simple, swanky, high-end, Bronx-based furniture factory. Now it is one of the country’s most sought after businesses. The 60-year-old company has a long history of acrylic resin skills, designing trendy, clear plastic chairs, tables, cabinets, and more. And as the world scrambles to resume some sense of normalcy alongside the… Continue Reading

Supporting Local Businesses This Holiday Season

There is nothing typical about the 2020 holiday season. Celebrations have been curtailed, guest lists have been tightened, and shopping options have been limited. New Yorkers, however, ever resilient and resourceful, are finding ways to keep the holiday spirit alive and support local entrepreneurs and businesses in the process. Primarily organized on social media, these… Continue Reading

New York’s Inaugural Black Restaurant Week Raises revenue for Black-owned Eateries

All of New York City’s businesses are hurting in the wake of the global coronavirus pandemic. The number of Black-owned businesses in general fell by close to 40% during the crisis. Diners, restaurants, and eateries have been particularly hard hit. Black-owned restaurants across the City have seen revenue fall as much as 80% since March… Continue Reading

FinTru Opens Offices in New York

The UK-based financial services firm FinTrU opened its first North American offices in New York City. The FInTru offices are set up on Avenue of the Americas in Manhattan and represent an international growth for the award-winning fintech company. “Many of our tier one investment bank clients are based in New York so it was… Continue Reading

BIDs to the Rescue

New York City’s BIDs (Business Improvement Districts) and neighborhood organizations are a pivotal lifeline for local shops and stores. The BIDs take on the lion’s share of street cleaning, marketing campaigns, and publicity. The tragic economic effects of the coronavirus pandemic have only heightened the need for BIDs. They are helping businesses stay open, advocating… Continue Reading