Jujamcyn, the company responsible for the operations of five Broadway theaters, has signed a deal with New York-based SeatGeek.
Many theater and performance spots are planning ahead for post-COVID reopenings. For Jujamycn, part of its new strategy included a major rework of its ticketing system. SeatGeek, a well-known sports industry player, is using its contract with Jujamycn to debut on Broadway and enter the theater industry.
Among SeatGeek’s robust technological capacities are its agility and comparative pricing features, allowing theatergoers to gauge ticket value. The platform is also not limited to ticket sales; customers can order refreshments, plan their transportation to and from the shows, and get show merchandise.
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