Investing and Global Finance News

Monthly Archives: August 2013

Social Media in Business

Social media is becoming an essential marketing tool for businesses today. However, many business leaders are unfamiliar or unaware of the different tactics and methods used to create and manage effective social media pages on any platform. It is important to consider goals, objectives and metrics when using social media to promote a business, as the usual trial and error approach generally does more harm than good.

Ric Dragon, an online marketing expert, recently discussed some important social media steps for businesses in “Social Marketology“. His tips include:

1. Focus on desired outcomes first.

2. Incorporate brand personality and voice.

3. Identify the smallest segments possible of your constituents.

4. Identify the communities of these micro-segments.

5. Identify the influencers of these communities.

6. Create an action plan with metrics.

7. Iteratively execute and measure results.

traducción español

Los medios sociales en los negocios

Los medios sociales se están convirtiendo en una herramienta de marketing esencial para las empresas hoy en día. Sin embargo, muchos de los líderes de las empresas desconocen o son inconscientes de las diferentes tácticas o métodos que pueden ser utilizados para crear y administrar las páginas o cualquier otra plataforma de medios sociales de… Continue Reading

Blackberry May Put Itself on the Market

Blackberry, previously known as RIM, is weighing its options as it continues to lose popularity throughout the hi-tech world. Though its keyboards are favored by many, the majority of Blackberry’s consumers have abandoned it for the iPhone and its look-alikes, including the Samsung Galaxy and Google’s Nexus. The Canadian smartphone company is considering selling, and… Continue Reading

Los Ejecutivos de Negocios Medianos Muestran más Optimismo que los Propietarios de Negocios Pequeños

Los resultados de encuestas recientes revelan que, mientras que los propietarios de negocios pequeños en los Estados Unidos están volviendo a confiar en la economía, aún se sienten desconfiados con respecto a sus propios negocios. De acuerdo con la investigación, el 35% de los participantes de la encuesta creen que la economía está mejor que… Continue Reading