Beginning on Monday, November 2 Cuba will be hosting its annual International Trade Fair. This year’s Fair is the first since the US and Cuba decided to thaw the fifty-year freeze on diplomatic relations between them, and this fact is clear from the enormous number of US products on display.
Immediately after the communist island country and its huge northern neighbor announced the beginning of normalization, businesses got on the bandwagon, looking for opportunities to conduct business in this highly untapped market for US goods and services.
The business relationships the US is trying to create are not limited to buying and selling. For instance, in the case of Alabama-based Cleber LLC, a manufacturer of farm equipment, including tractors, they are not only planning to sell their American-made tractors in Cuba, but hope to build a factory in Cuba and hire Cuban workers and purchase Cuban materials, hopefully within five years.
“From the get-go, the Cubans have said they want investment in Cuba, they don’t want exports to Cuba,” said Saul Berenthal, a co-founder of Cleber, soon after the announcement in December. “That gives us an advantage.”
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