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Coca Cola Safe Harbor In Recession

Coca Cola (KO), the colossus company that served the world before we were born, is one of the more relatively stable investments for our time. The company has been in business for over 120 years so it has a wealth of experience and assets. The company sells soft drinks, juices, coffees, teas, energy drinks,  and regular and flavored waters around the world in diversified markets. This company has diverse markets which serve as a stabilizing factor. Today the main concern is that companies with large European markets could be pulled down if Europe falls financially. Coca Cola has a 15% market share in Europe, so that even if Europe declines economically, the company should be not be adversely effected because 85% of its markets are in non-European countries.

In addition, Coca Cola gives a basic dividend of 2.9% per year in quarterly payments. This is especially important in recessionary times because it provides cash which can either be used as a cash reserve or can be reinvested. Over the last year and a half Coca Cola’s stock has risen from 50.23 to 71.17 and is currently at 65.17.

Some important managers at Coca Cola are: Carletta Ooton, Ed Steinike, Guy Wollaert, Dr. Rhona S. Applebaum, and Nancy W. Quan.

Disclaimer: The information contained in this article is not enough to base investment decision. All investment decisions should be based on a thorough analysis of the investment.

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