June 2014 - Benchmark Journal

Americans Slackers at Following Home Team on Mobile Devices

Posted on June 29, 2014 by Frank Schubb • 0 Comments

According to a Localytics report, Americans are not necessarily overly devoted to their home country when it comes to following the World Cup. While 92% of OnefootballBrasil users from Brazil follow their home country; only 22% of Americans are using that app to keep tabs on the US soccer team.

Even more pathetic for American loyalty was that, instead of the most popular games of the World Cup having been the two games in which USA played, it was the first two games in which Mexico played, at least in terms of app usage.

If we just measure loyalty by old fashioned standards, like watching the game, over 18 million US viewers were tuned into the USA vs Brazil game on television. Even better, Americans are the single most represented contingent attending the games in person in Brazil. Go USA!!

Obama Hosts Summit on Family-Friendly Business Models

Posted on June 24, 2014 by Frank Schubb • 0 Comments

This past Monday President Obama hosted a summit to discuss how the United States can improve its policies towards families, especially working mothers. At the top of the list of subjects was paid maternity leave for moms. “Only three countries in the world report that they don’t offer paid maternity leave — three — and… Continue Reading

Bot Fraud Plaguing Auto Branding Industry

Posted on June 22, 2014 by Frank Schubb • 0 Comments

Digital advertising company Solve Media reports that car companies will be spending at least $500 million on online advertisements in the United States this year which no one will ever see. The report looked at fraudulent web traffic by which tracking thousands of web sites which are solely about cars and other vehicles. Solve Media… Continue Reading

Investors Pleased as S&P Rises Fourth Straight Day

Posted on June 19, 2014 by Frank Schubb • 0 Comments

What had been a market in the doldrums was roused from listlessness this week after the announcement by the Federal Reserve that the US job market is improving and inflation is low. Wednesday’s rise in the Standard & Poor’s 500 index was the fourth straight day of rising values, reaching a record high at closing… Continue Reading

US Inventory Rise Bodes Well for Economy

Posted on June 16, 2014 by Sylvia Salissy • 0 Comments

April was a strong month for the US economy as business inventories posted their largest increase in six months. Leaving out figures for automobiles, the data support expectations for a significant improvement in growth during the year’s second quarter. Numbers released by the Commerce Department on Thursday showed inventories rising by 0.6 percent in April,… Continue Reading

Female Executive Appointments

Posted on June 9, 2014 by Tom Sanderson • 0 Comments

It’s not always easy for a woman in a man’s business world. But these days, more and more women are rising to the challenge. In this article, we focus on two such women who juggle the demands of an executive career in the insurance industry, with being a mom: Beatrice R. Perez and Inger Loftheim. … Continue Reading

US Job Growth at 15 Year High

Posted on June 8, 2014 by Frank Schubb • 0 Comments

For the first time this century the United States saw more than 200,000 jobs added to the economy for four months in a row. This and other data are pointing to a US economy in definite recovery mode, despite the continuing difficult economic struggle still experienced in Europe and Asia. May’s gain of 217,000 jobs… Continue Reading

Donahue Calls for Lifting of US Embargo on Cuban Business

Posted on June 1, 2014 by Irwin Gold • 0 Comments

Thomas Donahue, President of the US Chamber of Congress, is calling for an easing of the US embargo against Cuba after visiting the island country for three days at the end of May. The embargo is enforced by a series of legislative acts beginning with the signing of The Trading with the Enemy Act… Continue Reading

Monthly Archives: June 2014