Many companies today are attracting outside attention from venture capitalists, investors and others – and they are doing so with unusual approaches. This year, Cyber Monday showed a record $1.25 billion in sales. Seeing the incredible possibilities in the online retail world, venture capitalists are investing a record amount in the field. According to Thomson Reuters data, venture capitalists invested a record $2.39 billion in online shopping just this year. Another field that is shown possibilities and growth is the residential real estate investment market. Transcendent Investment Management with founder Jordan Kavana, have been approached by various private equity and hedge funds who have expressed interest in their platform. This field is growing stronger in the market place, as investors start to see the potential in the real estate investment industry. A company like TIM, for instance, is able to use a proprietary web-based system to pinpoint specific real estate opportunities and market bases by combining both private and public data sources. Similarly, they are the only national player with a specific two-pronged tactic for real estate investment. Buying and selling homes, as well as purchasing single family properties and other residential assets which are put up for rent, enables investors to take both short and long positions in the asset class, bringing in widespread gains and creating stability in the real estate market.