According to the London-based analytics firm IHS Markit, Netflix will have 75 million subscribers across the globe by 2020 generating $7 billion in revenue. Today, according to 2Q company results, Netflix has a total of 80 million subscribers in total, with 34 million outside the USA.
There has been concern among investors that growth in the USA is slowing critically. The company, which is a giant in the streaming media industry, recently changed its slow and steady growth tactics and launched 130 brand new international markets simultaneously.
Their strategy for growth in those global markets is to “listen, learn and improve rapidly, adding more content, additional languages and a better experience over time.”
IHS Markit sees this plan as the right way to increase growth in these markets. They forecast growth in the international arena to be $133 percent in 2017, and 62 percent in 2018.
“Netflix has launched a platform upon which it can build and differentiate the service to fit specifics of every region in the future,” IHS analyst Irina Korilova said. “Netflix is starting this localization process in Poland and Turkey this year. Subscribers in these countries can expect an addition of local languages on the user interface, subtitles and dubbing of content. This will help drive new subscriber numbers drastically.”