Earlier this year Puerto Rican-based Doral Bank launched its “Naricitas de Amor” program designed to further the bank’s ongoing efforts to promote awareness about cancer and its treatment. The program was organized in partnership with the Pro Oncological Pediatric Department of the Hospital Pediátrico Universitario.
Local celebrities will participate in the program, whose name translates into English as “Love Noses.” All Doral Bank branches will have red clown noses available as a way to say thank you for as little as a $1 donation. The money collected will go directly, and entirely, to the creation of a new imaging center at the Hospital Pediátrico at Centro Médico de Puerto Rico through the CAP Foundation.
The program does not stop at an exchange of a nose for a dollar, however. Doral Bank is also encouraging participants in the program to take a picture of themselves wearing the red clown nose, and then uploading the picture to Twitter, Instagram or Facebook as a way to spread the word and show support.
Several artists and performers will be joining the cause, including Melina León, Grupo Manía, and Vivanativa. They will be encouraging the public to get involved in this worthy effort by uploading their photos to their social media profiles using the hashtag #naricitasdeamor.
“We have been creating community programs for cancer patients for more than six years. This includes the Ruta Pink for Women and the “Da Vida Caminando con Raymond” walk with Raymond Arrieta. We are proud to continue expanding our efforts, now to better the lives of these children with the Fundación CAP,” said Lucienne Gigante, SVP of Marketing, Public Relations and Community at Doral Bank.