Investing and Global Finance News

Company Focus: Zappos.com

Last year Zappos.com was ranked number 15 on the CNNMoney list of 100 best companies to work for. This year the online shoe retailer jumped up to 6th place.

Zappos.com is now a part of the giant family which dwells under the all-embracing cyber-roof of Amazon.com. Nevertheless, the adoption has not tarnished the happy corporate culture at Zappos.

Employees still enjoy free lunches, vending machines that don’t need to be fed money, a full-time life coach around for some instant feel-good tips, and of course the company’s guiding principle to “create fun and a little weirdness.”

Other company thoughts to live by are:

  •     Deliver WOW Through Service
  •     Embrace and Drive Change
  •     Be Adventurous, Creative, and Open-Minded
  •     Pursue Growth and Learning
  •     Build Open and Honest Relationships With Communication
  •     Build a Positive Team and Family Spirit
  •     Do More With Less
  •     Be Passionate and Determined
  •     Be Humble

Zappos.com, Inc. is headquartered in Henderson Nevada where it relocated to in 2004 from California.

Nick Swinmurn began Zappos after spending a frustrating day shopping for shoes in 1999. One store had the style he wanted but not his size. Another store had his size, but not his preferred color. At the end of the day Swinmurn decided to quit his day job and start an online shoe store that would be able to give people what they want, when they want it.

On June 1, 2009 Zappos celebrated its tenth anniversary with over $1 billion in annual sales. Fortune Magazine listed Zappos as one of the country’s best companies to work for.

What accounts for Zappos’ stellar success? CEO Tony Hsieh (pronounced Shay) says its because Zappos puts customer service before all else.

“Our whole goal is we want to build the best brand of customer service,” Hsieh said. “Hopefully, 10 years from now, people won’t even realize that we started selling shoes.”

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