Tim Marlow of Bridford, a luxury car asset provider, recently shared some advice for car dealers in the industry.
“Dealers are letting easy money walk out of the door by not offering to quote on finance when customers already have lenders in mind or are considering using in-house options,” he said.
“When buyers look at vehicles they often get provisional finance in place beforehand and will have a quote they are satisfied with but dealers should offer to see if they can beat it through finance houses.
“Not only will be able to help the customer save money and control more of the transaction, they will crucially earn very competitive commission by financing the vehicle.
“Finance can be approved incredibly quick nowadays, it’s a matter of taking a customer’s basic details and making a telephone call so precious little time is lost closing the deal.”
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