During the eight months between October 2014 and June 20115 Thailand hosted 38,584 Americans who were there to attend business meetings and conventions. That influx of business-related tourism added $108 million to Thailand’s economy. Now the Thailand Convention and Exhibition Bureau (TCEB) wants to add to this flow of revenue through a new marketing campaign designed to attract US businesses and events to the Southeast Asian country.
The campaign is called: “Thailand CONNECT… Our Heart, Your World,” and it includes three key elements which will showcase the country’s meetings, incentives, conventions, and exhibitions industries, known together as MICE.
“TCEB’s role in advancing Thailand’s MICE industry is in line with government policy of reinforcing international confidence in Thailand,” said TCEB President Nopparat Maythaveekulchai. “To spearhead a renewed strategy in 2016, the ‘Thailand CONNECT … Our Heart, Your World’ campaign highlights Thailand’s role not only as a unique destination at the ‘heart’ of ASEAN and an unparalleled business hub at the ‘heart’ of both the emerging Asian region and the global marketplace, but also as a thriving hub, where passionate people offer seamless service from the ‘heart,’ and with an unforgettable smile.”
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