Barrett Wissman is a businessman with a passion: to bring performing arts to the people. Under the auspices of his Los Angeles, California-based company IMG Artists, Wissman can do exactly that.
The idea behind IMG is to bring dance, theater, music and more to the maximum number of people while still maintaining the highest level of quality and taste. IMG represents over 500 artists and 200 specialists in 10 offices spread throughout five continents. From Los Angeles, California to Dubai in the United Arab Emirates and beyond, Barrett Wissman, through IMG, has organized performing arts festivals, spectacular fireworks displays, and innovative theater productions.
As explained by Gulf Elite, “Barrett Wissman has been leading a paradigm shift in performing arts monopoly. Shifting from conventional settings and trying to bring arts and music to new places, Barrett vowed to promote refined arts and world class performances as universal and borderless. Starting with a small performance in Tuscany in an abandoned 18th century opera house, the festival soon turned into the globally acclaimed “Tuscan Sun Festival”. Wissman’s genius was soon sought across the globe as he was asked to launch a festival in North California that turned to become the Napa Valley Festival del sole.”
Some of the festivals Barrett Wissman has brought to life are the world renowned Napa Valley Festival del Sole, Divino Tuscany, and the Tuscan Sun Festival. The festivals originally began as an idea. It was Wissman’s dream to bring world class, refined performance art to a larger audience. His dream took shape in a small Italian city with a modest performance in a300-year old, abandoned opera house. It didn’t take long for this beginning to morph into the Tuscan Sun Festival. As word of its success spread, Barrett Wissman was sought after to bring similar festivals to other venues. In 2006 IMG Artists, together with a San Francisco lawyer established the Napa Valley Festival del Sole.