According to the Chicago Tribune, businesses expect this year’s Halloween candy sales to be higher than any other time in the last decade.
National Confectioners Association spokeswoman Susan Whiteside explains that while candy “is a luxury,” it is “a very affordable luxury.” This is especially true when “economic times are tough, the things that bring you a lot of happiness that don’t cost a lot of money tend to stay in your budget.”
Consumers will spend around $2.4 billion on candy for this Halloween, according to the association’s predictions. Overall candy sales for the year will pass $32 billion, as well.
Whiteside described the candy favorites, claiming that chocolates are the most popular choice of all the individually-wrapped, large-bagged candies. Still, premium prices for seasonal and holiday-themed treats will tighten the competition. These include the caramel apple Tootsie Rolls.
Halloween falls in the best season for candy-selling businesses. With no other major holidays nearby, Halloween products gets significant display time on store shelves. Some stores even begin devoting aisles for the theme in August. Another advantage for Halloween sales is the cooling weather- according to American Licorice, candies like chocolate are especially hard to carry and sell during the summer months, because it melts.
Michael Kelly, a spokesman for the store, said Halloween is “a nice driver. It’s nice to have the additional volume coming through our factories.”