Investing and Global Finance News

Category Archives: Economy

Neil Cole on the Difference Between Brand and Label

Neil Cole transformed the business world for more than four decades. As a trailblazing branding executive, he revolutionized the licensing industry and reconceptualized how retail and brands target an audience.

Neil Cole Brand vs Label

As part of his branding innovation, Neil Cole founded Iconix, a company specializing in brand management with licensing rights to top names in fashion and footwear. Cole’s thought leadership in this industry has revolutionized the way the business understands its products and customers. In the ever-changing industry of branding and consumerism, he offered these insights on the difference between a brand and a label:

Neil Cole – Brands lead, Labels follow

Neil Cole Brand vs Label

According to Neil Cole, brands generate opportunities for their followers; they actively design better lives for customers. Brands want consumers to fashion (pun intended) new and better lives for themselves; they want to clients to reimagine who they are, what they do, and how they live. Brands set an example for consumers: by being different, demonstrating excellence, and creatively disrupting saturated industries.

Brands are real and timeless, Labels come and go

Neil Cole defined a brand as the images that come to mind when you say a name. “It means something,” said Cole. The constant labeling of products is inferior to smart, everlasting branding. But brands must also be kept relevant, fresh, and exciting. A brand’s history and longstanding position in any industry are important, but so is a brand’s novelty. Neil Cole warned if a historic brand doesn’t actively remain up-to-date, it will ultimately fail.

Brands guide us on a journey, Labels follow

Neil Cole Brand vs Label

When Cole founded Iconix Brand Group, he knew that a properly formed brand leads consumers on an exceptional adventure. Whether a thrilling journey or self-serenity and all the possible places in between, branding breaks the mold. It wants to take loyal fans and curious consumers on an unforgettable journey—a quest that is simultaneously fascinating, life-changing, and different.

Labels, on the other hand, do not offer anything new or inspiring. They take up space in a stockroom. Brands are what bring labels to stores and into shopping carts. A brand is how consumers perceive a product, their take on quality, prestige, and performance, while a label is an informative tag attached to said product. Ultimately, according to Neil Cole, old and new businesses alike must remember these distinctions when defining themselves in any industry.

Kevin Ulrich transitions from CEO to Chairman at Anchorage Capital Group

Kevin Ulrich, a co-founder of Anchorage Capital Group, has now transitioned to be the firm’s Chairman after more than twenty years as the CEO. Under Ulrich, Anchorage was one of the largest distressed-debt hedge funds. He pointed to ongoing client withdrawals and truculent markets as the reason for the closure of the firm’s prize investment… Continue Reading

Digital Markets Act is E.U.’s Attempt to Limit Big Tech

Digital Markets Act is E.U.’s Attempt to Limit Big Tech

The Digital Markets Act is the European Union’s most far-reaching piece of legislation since it passed its strict privacy laws in 2018. The law tackles the power of the leading tech companies and redefines the way app stores, digital marketing, online retail, and messaging platforms operate. The legislation is designed to stop the biggest tech… Continue Reading

U.S. Museum Workers Unionizing Despite Labor Movement Slump

National union membership has reached historic lows; according to the Bureau of Labor Statistics, 10.3% of employed Americans are members of a union. And yet, over the past few years, workers at more than ten American art museums have formed unions to improve their wages and conditions of employment. In 2020, some 250 curators, stewards, conservators, guides,… Continue Reading

Pandemic Brings New Opportunities for Entrepreneurs

Pandemic Brings New Opportunities for Entrepreneurs

A growing number of Americans are starting their own business. The reasons behind this pandemic-driven entrepreneurial surge vary: some were laid off because of COVID and transitioned their “side hustle” to be their primary form of income; others took the time to reconsider their priorities and gave up on their grueling corporate jobs; for some,… Continue Reading

Trading Card Business Goes to Fanatics

Topps, the trading card business that paired Bazooka bubble gum and baseball cards over fifty years ago, has been bought by Fanatics, the sports memorabilia company. The sale valued Topps’s sports and entertainment sectors at just over $500 million. Topps lost its 70-year-old licensing agreement with Major League Baseball and the Major League Baseball Players Association… Continue Reading

BI Trends for 2022

It seems that automation is permeating practically every aspect of our lives. From grocery shopping to banking, communicating to cooking—automation functions and platforms are making every task easier and accessible. And business intelligence (BI) is no exception. Automation is set to be one of the biggest trends in that industry in 2022. Alongside process automation,… Continue Reading

NASDAQ Versus NYSE

What is the NASDAQ and how does it differ from the NYSE? In this video NASDAQ looks at Nasdaq is the largest digital stock market for trading securities in the world. Here we explain the basics of what sets it apart from exchanges such as the NYSE. Continue Reading

Global Economic Growth and Caution

CGTN representative discusses the recent report from the United Nations Conference on Trade and Development which “predicts a bounce back in the global economy this year with 5.3% growth which is the fastest in nearly 5 decades.” But caution is still necessary. Here’s why. Continue Reading