As technological means of communication become more and more popular, businesses have to choice but to keep up. These days, most people prefer texting to actual phone calls, leaving retailers and other service providers with a tough challenge.
RingCentral, a cloud telephone systems business, has come up with a solution: business-class SMS. Matt McGinnis, director of product marketing at the company, explained the idea to Venture Beat.
“This is the industry’s first SMS for business phone systems,” he said. “Texting for work giving you much more efficiency, flexibility and empowerment. You can really leverage your business numbers to improve customer contact, colleague collaboration, etc.”
The innovative solution uses cloud-based technology to work across a variety of devices, including smartphones, tablets and PCs. Highly flexible, the business SMS program will allow businesses to text both customers and employees alike.
“Being able to text individual departments is a key feature,” McGinnis explained. “You could broadcast that there’s a meeting at 2 p.m. or give them thanks on a job well done.”