When the pandemic began in 2020, restaurants were in the industry most hardest hit from beginning to end. Some of them shuttered immediately, others tried to weather the storm but then there was a third category that managed to make lemonade out of lemons. They were the ones who were able to turn their entire business into take out and digital orders. And one of those was Checkers and Rally’s.
First of all, the chain revamped its menu in order to attract more attention and sales. That led to an increase in demand which resulted in Checkers and Rally’s next step of moving its sales toward digital and delivery orders. In fact, one of its drive-thru lanes became dedicated to solely those orders.
And this made sense for the restaurant business. A CNBC report found that throughout the restaurant industry, sales from drive-thru lanes had increased to 44% of all off-premises orders by December of 2020. While vaccines are hopefully making socializing easier again, the industry believes drive-thru popularity will remain.
Getting back to Checkers & Rally, in other good news for the firm, its parent company Checkers Drive-In Restaurants, Inc., just had its fries ranked #1 Most Craveable Fries in America* . In celebration of this win, on July 13, it offered fries for $1 (any size) throughout the nation on National French Fry Day.
President & CEO of Checkers Drive-In Restaurants, Inc., and Member of the No Kid Hungry Advisory Board Frances Allen said:
“We were thrilled to be named the #1 Most Craveable Fries in America by consumers, and we wanted to celebrate by giving back to the communities we serve. No Kid Hungry is providing grants to help schools and community organizations across the country provide meals to kids. We are proud to partner with them as our national charity for a second year in a row.”