Disney has recently announced that it will be removing its movies from online streaming platform Netflix, and launching its own direct streaming service instead. The new branded direct-streaming service is expected to launch in 2019, beginning in the US and later branching out to international viewers as well.
According to Disney CEO Bob Iger, Disney had a good relationship with Netflix. The company’s movies, which include all films made by both Disney and Pixar, will remain on the platform until the end of 2018, at which point they will be moved to the private service alongside expected films such as Frozen 2 and Toy Story 4, as well as a wide array of other exclusive movies and TV shows. Disney also plans to launch its own ESPN video streaming platform early next year, offering MLB, NHL, MLS and more. Marvel TV shows will remain in the Netflix library.
Disney has invested in BAM Tech, acquiring the majority of the company for $1.58 billion, in order to support its new service.
“This represents a big strategic shift for the company,” said Iger during an interview with CNBC. “We felt that having control of a platform we’ve been very impressed with after buying 33 percent of it a year ago would give us control of our destiny.”